So, with that out of the way, I proclaim Ipanema to be one of my favourite places in the world. I'm not usually one to daydream myself into wealth and the easy life, but I would be much more than content to buy an apartment in Ipanema and do nothing with the rest of my life. I love city-by-the-sea culture. Cariocas are relaxed and friendly; there’s that vibe of permanent holiday. If you can play beach volleyball after work almost all year ‘round, you are probably going to feel pretty good about your place in this world. I'm pretty sure I learned more about the city, by sitting on the beach than a lot of other things we could have done.
One very important cultural difference between Brazil and most other parts of the Americas is society's perception of the ideal female body shape. On our first day there, my wife pointed out two groups of women walking down the beach. One group was mostly slender, pretty in a Californian kind of way. The other group was mostly busty with giant Brazilian bums. Now guess which direction the male heads turn. As if Rio needed to belabour this point further, later that evening we caught some weird Brazilian dating/game show on TV. The models were all just like that second group we saw on the beach. Simply, Brazilians don’t like thin women. So, next time you see that Pitbull music video, understand that he isn’t playing on cultural stereotypes to market his music, he’s just a product of cultural realities in Brazil.






